unlawful waffles

Branding | Logos | Menu | Illustration | Merch

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Waffles so good it should be illegal!

This mobile waffle cabin isn’t serving your average syrup and batter situation, it’s slinging stacks of house-made dough, overloaded with absurdly good toppings, right from the slopes of Pats Peak Ski area. The branding needed to match the chaos and craveability of the menu: loud, rebellious, and made to turn heads. We built a full identity system from scratch, with bold type, playful layouts, and visuals made to pop on merch, cabin signage, and way beyond.