FurReal

Brought on to support the FurReal brand across packaging, illustration, product patterns, photography art direction, and branding, with a focus on flagship launches and the Moodwings brand segment. The process moved from character development and illustrative assets into pattern systems that carried across packaging and product surfaces, then into art direction for photography that matched the energy and personality established in the design work. Every touchpoint was built to reinforce the same visual language, giving each product line a cohesive identity from shelf to screen.