Baby Alive - Branding Refresh
Under the final direction of the Vice President and Creative Director, and partnership with our Marketing and sales partners we created a; set of banners and lifestyle images for ecomm, a merchandising asset tool kit for markets, as well as art directed the creation of the website and landing pages see on various ecomm platforms. In addition life style and product photo/video shoots were produced and art directed by the brand team for future and immediate use throughout though branded content.
Merchandising assets created through out the brand refresh.
Blades created using Baby Alive graphic elements created by the brand team, and Character illustrations created by freelance artist under brand teams art direction.
Video shoot produced by Angela Copala, and directed by hasbro's Baby Alive brand team.
