Baby ALive
Branding | Packaging | Merchandising | Art Direction | Photoshoots | Ecomm
While part of the in-house creative team at Hasbro, extensive work was done across nearly every touchpoint of the Baby Alive brand. This included supporting the brand refresh rollout, developing full packaging campaigns, directing and organizing photo shoots, and designing retail and merchandising materials. The work also extended into layout systems, international adaptations, and digital content needs. From shelf presence to storytelling moments, the focus was on creating a cohesive, playful visual world that could flex across global markets and ever-evolving product lines.
Foodie cuties
As a spin-off under the Baby Alive umbrella, Foodie Cuties was designed to deliver a collectible unboxing experience packed with personality. The creative scope included full packaging design, interior unboxing elements, and art direction for themed play mats tailored to each variation in the lineup. The goal was to make each box feel like a surprise mini world — layered, playful, and totally unique — while staying rooted in the Baby Alive universe.
